This is the twelfth of a twelve-part (12/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will talk about my overall experience with CXL Institute and their “Conversion Rate Optimization” mini-degree.

Overview

Twelve weeks ago, I was searching for a course that would teach me more about conversion rate optimization because I wanted to complement my user experience and user interface design knowledge. I consider conversion rate optimization as one of the most important…


This is the eleventh of a twelve-part (11/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit some of the more interesting parts of the “Testing” section.

Introduction To Testing

Testing is a measurement methodology and the purpose of testing a hypothesis is to validate the business impact and learn from the results. The opposite of testing is intuition. The most important part of testing is knowing what to test. …


This is the tenth of a twelve-part (10/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the “Fast and Rigorous User Personas”, “Heuristic Analysis Framework for Conversion Optimization Audits” and “Google Analytics Audit” courses.

Fast and Rigorous User Personas

Personas are representations of different types of users. Personas help you understand your users’ needs, behaviors, and goals. Usually, people think that personas are waste of time and non-relevant. The truth is that you can develop your…


This is the ninth of a twelve-part (9/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the “User research” course.

What Is User Research and Why It Is Important?

I always considered user research to be one of the most important things one can do before launching a new product or service. In this course, I’ve learned that user research has many definitions and it is hard to define it in one sentence. …


This is the eighth of a twelve-part (8/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the “Google tag manager for beginners” lesson and will also include the “Google Analytics 4” course which was recently added to this program as an update to Google Analytics Universal.

Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is a new version of Google Analytics that is an event-driven data model and is adopting the firebase model. Part of…


This is the seventh of a twelve-part (7/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the “Conversion research” and “Using Analytics to Find Conversion Opportunities” courses.

Customer Development — For New Businesses

If you’re a new business just starting out, you do not have any data to analyze and things to improve, so your first priority is customer development. Customer development is what helps you minimize risk and improve the chances that your new business will…


This is the sixth of a twelve-part (6/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the “Landing page optimization” course.

A landing page is a standalone page that is built for advertising purposes. It is the first (landing) page users see after clicking on an ad. It is focused on a single goal and it is built to shorten the customer journey from click to conversion.

There are only two…


This is a fifth of a twelve-part (5/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit the Google Analytics course for beginners.

Google Analytics gives you the free tools you need to analyze data for your business in one place and helps you get a deeper understanding of your customers and website performance. …


This is a fourth of a twelve-part (4/12) review of conversion optimization mini degree by CXL Institute. They offer multiple programs that help you get to an advanced level in digital marketing and offer industry-recognized certificates after program completion. In this review, I will revisit courses that I completed this week and those are: intro to neuromarketing, developing and testing an emotional content strategy as well as influence and interactive design.

Intro to Neuromarketing

Neuromarketing is all about measuring customers’ physiological and neural signals when interacting with companies’ products to gain insight into customers’ motivation and preferences which can be used in many…


This is a third of a twelve-part (3/12) review of conversion optimization mini degree by CXL Institute. In this article, I will cover topics from the foundations' section such as social proof, people, and psychology.

Humans do not make decisions based on logic, they make them based on emotion. A few years ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. He found that they seemed normal, except that they were not able to feel emotions. …

Mateo Niksic

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